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Bonus Programs For Blood Donor Recruitment
Bonus Programs motivate our Conversational Marketing Experts (CMEs) to practice what they learn through coaching. You may think the regular paycheck is enough to do that, and you may be right—if you...
View ArticleFormal Coaching Sessions Using DASH for Blood Donor Recruitment
Coaching sessions can mean the difference between successful blood donor recruitment and unsuccessful blood donor recruitment. Our Conversational Marketing Experts (CMEs) depend on Formal Coaching...
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The Importance of Team Building in Blood Donor Recruitment
This blog post comes to us from Incept’s Erica Heath. Some of the most important aspects of influencing company atmosphere are how well you build trust, communication, and rapport with the employees....
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In Lieu of Flowers: The Gift of Donating Blood
Every now and then, we speak with a blood donor who really drops a bombshell of reality on us all at once through our conversations. Conversational Marketing™ Expert (CME) Vicki Monsour recently had a...
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Let’s Talk…Results: Getting Better At The Small Stuff
At Incept, we are always striving to improve. Even when we are already doing great, our core value of Never Satisfied keeps us inspired to find ways to become an even better company. We take pride in...
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I’m a Converational Marketing Expert NOT a Telemarketer
Sometimes it takes some education to make people realize the meaning behind an occupational title. I love when people ask me what I do at Incept, because, to be honest with you, I always am doing...
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Business-to-consumer Relationships Don’t Build Themselves: Capitalizing on...
In this age of electronic awakening – through the bombardments of emails, beckons of billboards, and barrages of phone calls – the consumer has become someone who is very knowledgeable about the...
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How to Become More Efficient With Blood Donor Recruitment for Your Blood...
Have you ever been asked to do something that you weren’t expected to do? As a Conversational Marketing™ Expert (CME) for Incept, that is the circumstance I place many people into every day. In our...
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Don’t Be Afraid to Be Conversational With Your Customers!
Lately I’ve been interested in studying different phobias that people have. Does the thought of a chicken give you cold sweats or a nauseated feeling in the pit of your stomach? You might be suffering...
View ArticleOne Message Does Not Fit All
Using conversation to recruit a blood donor for an appointment is more of an art than a science. You cannot just assume that you have found the method most effective to recruit donors and then stick...
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Finding Common Ground
I cannot tell you how many times I’ve started a conversation with someone based on what’s on their t-shirt. Don’t get me wrong, though. I am not one to judge a book by its cover, but when I see someone...
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Interviewing: Getting to Better Know Your Clients And Their Needs
There’s more to interviewing than just looking for a new job. Interviewing is a conversation – an investigation even – but we never stop and think about the mechanics of it. It’s not just about asking...
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Interviewing the Incept Way: A Note on Conversations
Interviewing is starting a conversation with someone. When I heard the word interview, I used to think only of the obvious meaning: dressing up and meeting with a potential employer in hopes of...
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Community Management Tools of the Trade: The Whiteboard
I’ve talked before about the tools I use to execute the Incept social media plan, but as my position and responsibilities have evolved so have my preference of “go-to” tools. I’ve moved away from Word...
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Live the Brand | How to Moderate a Meeting
At Incept, I’m part of the Live the Brand subcommittee, Learning Never Stops. The group is made up of conversational marketing experts (CMEs), coaches, supervisors and Sam Falletta, President of...
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